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BA (Hons) Business and Marketing Management with Foundation Year


Overview

This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.

You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.

Registration Details

Qualification

BA (Hons) Business and Marketing Management with Foundation Year

Duration

Full-time (4 years)

Intakes

Feb/May

Language

English

Course Fee

$3000 Turkish Students | $4000 EU Students | $5000 International Students / year

Registration

$300

*Students must deposit $300 plus the full tuition fee in advance and must provide the payment receipt to their local Embassy for visa purposes.

* Registration & Awarding Body Fees are non-refundable

* The awarding body fee must be paid along with the course fee

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Year 1 (Foundation)

  • 3GK003 Academic Skills (20 Credits)
  • 3GK006 Extended Project (20 Credits)
  • 3MG001 Introduction to Management (20 Credits)
  • 3GK004 The World at Work: Careers and Personal Development (20 Credits)
  • 3GK003 Academic Skills (20 Credits)
  • 3IM001 Business Decision-Making (20 Credits)

Year 2

  • 4MK002 Marketing Principles (20 Credits)
  • 4BU006 Learning for Business Success (20 Credits)
  • 4HR002 Introduction to People at Work (20 Credits)
  • 4IB004 Business in a Global Context (20 Credits)
  • 4MK006 Introduction to Brand Communication (20 Credits)
  • 4MK005 Marketing Performance Management (20 Credits)

Year 3

  • 5HR002 Leading and Managing in Organisations (20 Credits)
  • 5BE001 Entrepreneurial Creativity and Innovation (20 Credits)
  • 5MK006 Marketing Planning (20 Credits)
  • 5IB004 Economics of Managerial Decision-making (20 Credits)
  • 5MK011 Customer Acquisition and Retention (20 Credits)
  • 5MK012 Integrated Marketing Communications (20 Credits)

Year 4

  • 6MK002 Applied Marketing Strategy (20 Credits)
  • 6MK001 International Marketing (20 Credits)
  • 6BU013 Independent Project (20 Credits)
  • 6BE002 Strategies for Building Business Success (20 Credits)
  • 6BE003 Strategic Management (20 Credits)
  • 6MK008 Business Research Methods (Marketing) or 6BU011 Business Research Methods (20 Credits)

Entry onto level 3:

Applicants are expected to have achieved either a minimum two ‘A’ Levels at grade DD or be able to demonstrate, through an interview and written description of their previous experience and study/career goals, an ability to benefit from, and a commitment and motivation for, higher education in this area of study. 

Entry onto level 4:

  • 'A' Levels at grade BBC – CCC
  • BTEC QCF Extended Diploma grade MMM, BTEC QCF Diploma grade DD 
  • Access to HE Diploma full award (Pass of 60 credits - of which a minimum of 45 credits must be at level 3 including 18 at Merit or Distinction).
  • AAT Level 3 Accounting
  • For other qualifications or relevant experience, please contact Admissions English language requirements Standard English Language requirements
  • IELTS 6.0 or equivalent

Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures.  All applicants will be processed through the university’s centralised admissions units, with any UK non-standard applicants being referred to the Faculty.

At the end of this course you, the student, will be able to:

  • Critically evaluate the application of concepts and principles of marketing and business to a wide range of business organisations and situations.
  • Interpret the interaction of business organisations with the changing external environment in which they operate.
  • Formulate, implement, and evaluate marketing plans, models, relationships, tasks, and roles within complex and dynamic domestic and global business environments. 
  • Critically analyse marketing and business information from a range of national and international sources.
  • Debate the ethical and moral dimensions of marketing management and business practices.
Turkish Students EU Students International Students Registration Fee
$3000 / year $4000 / year $5000 / year $300